Work Samples
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The Fashion Show 2026
Public Relations Director
The Fashion Show at Iowa State is one of the largest student-run fashion shows in the country, produced entirely by students across 16 committees and featuring over 100 original design entries. This year, the organization sold over 2,500 tickets, resulting in a sold-out show.
As a Public Relations Director, I served alongside two co-directors to lead a committee responsible for shaping the show’s public presence, strengthening community relationships, and executing strategic communications initiatives within a defined budget.
We focused on expanding The Fashion Show’s reach beyond campus by building meaningful partnerships and securing media coverage to amplify visibility.
Key Contributions:
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Co-led PR strategy and managed a committee to execute branding and communications initiatives
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Developed and pitched partnership proposals to local businesses, securing collaborations with coffee shops to create custom, show-inspired drinks
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Conducted media outreach and pitched The Fashion Show to local news outlets, resulting in earned media coverage
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Launched and managed weekly newsletters to maintain audience engagement and build anticipation
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Collaborated cross-functionally with the Marketing Committee to create our Fashion Week event
Potter Digital
Ambassador Program
I was selected as part of the first cohort of the Potter Digital Ambassador Program, where my partner and I spent a week working inside Humboldt Newspapers to strengthen their digital presence and build tools the team could continue using long-term. Our goal was simple: help the paper show up online in a way that reflects the strength of the community it serves.
What We Did:
Audited their digital presence
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Reviewed Instagram and Facebook performance
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Identified gaps and set baseline metrics
Built a Digital Strategy Guide
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Defined brand colors and fonts
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Created ready-to-use social media templates
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Provided platform guidelines, AI prompts, and website suggestions
Launched community initiatives
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Developed “Citizen of the Month” and a News Tips submission form
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Designed QR flyers and promoted them in local businesses
Produced and scheduled content
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Filmed and edited a “Day in the Life” reel
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Created a basketball recap reel and branded posts
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Scheduled content through Meta Business Suite
DELIVERABLES:
Click titles to view
Cyclones Take New York Design Competition
2nd Place Overall
Cyclones Take New York is a cross-disciplinary competition at Iowa State University where students collaborate to develop licensed apparel concepts. Finalist teams partner with Charlie Hustle to refine designs for production and gain real-world industry experience. I am honored to have placed 2nd overall for the 2026 Season 3, in collaboration with a graphic design partner.
My project, "From Ames to Anywhere," was inspired by the realization that I won’t be in Ames after graduation, but still want to carry my Cyclone identity with me wherever I go. It focuses on addressing the lack of lifestyle-driven Iowa State apparel by creating a concept that reflects the everyday identity of a Cyclone beyond game day. We developed a versatile, trend-forward crewneck that blends school pride with a more elevated, fashion-oriented design, allowing students and alumni to represent Iowa State no matter where they go. Find our product in retail stores today!
Innovate 1858 is a completely student-run retail store featuring products designed and created by Iowa State students, faculty, and alumni.
Marketing Director
As Marketing Director, I lead all marketing efforts for the store, including PR, social media, and graphic design. I work alongside two co-directors, who oversee: Product Development, Merchandising, Visual Merchandising & Events, E-commerce, and Operations—all supported by teams of managers and assistants under the guidance of our class supervisor.
Together, we collaborate across every part of the business to keep the brand consistent from product development to in-store experience to digital presence. I’ve really valued seeing how each team contributes to bringing the store to life and how everything comes together through that collaboration.
Journalism Stories
During my internship with the NASA Iowa Space Grant Consortium and Iowa State University’s Department of Aerospace Engineering, I wrote an article that was selected for publication in the Iowa Stater magazine, the official alumni publication. My piece was chosen as one of 15 featured stories in an issue reaching more than 35,000 readers. This experience allowed me to highlight the innovative and impactful work of Iowa State students while contributing to a widely distributed university publication.
Mass Emails
Decemeber Product of the Month
September Product of the Month
November Product of the Month
2024 Chi Omega Bid Day
As the Chi Omega New Member Educator, I had the honor of being selected by my chapter to serve on the executive team, where I took on a leadership role in guiding and mentoring new members. One of my most rewarding experiences was planning and executing our orange-themed Bid Day titled, "Chi O Cuties." This was an event that required months of preparation. I spent the summer planning every detail, from budgeting and securing materials to hand-painting decorations that reflected our vibrant theme. The culmination of this hard work was a Bid Day full of excitement, joy, and connection, as new members joined our sisterhood.
In addition to event planning, I also played a key role in securing several PR sponsorships, including partnerships with brands like Poppi and Bubblr. These sponsorships not only enhanced our event but also helped to raise the chapter's visibility and strengthen our relationships with local and national businesses. The experience was incredibly fulfilling, allowing me to develop my project management, creative, and networking skills while contributing to the success of our chapter and its new members.
Initial Mood Board
Final Execution
