URBN - Anthropologie
PR & Communications Intern
My Experience
Over the 2025 summer, I completed a 10-week internship program with URBN as the PR & Communications Intern for Anthropologie. The role provided me with an inside look at the fast-paced, collaborative nature of public relations within a global lifestyle brand.
During my time on the team, I gained hands-on experience in the world of public relations and communications, including:
-
Monitoring and analyzing media coverage using Muck Rack
-
Maintaining press lists and editor relationships
-
Preparing draft materials and creating lookbooks
-
Coordinating product send-outs and media gifting
-
Supporting crisis media vetting
Beyond my role, I also worked closely with teams in Impact & Sustainability, Events, and Brand Marketing. Getting to see how these teams worked together gave me a better understanding of where PR fits within a larger brand and how different teams contribute to the way a brand is presented.
I left Philadelphia with stronger PR skills, a broader understanding of the industry, and a clearer idea of the kind of work I want to pursue.
Summer Intern Project
Anthropologie x Vogue Summer School
As the PR & Communications Intern, I partnered with the Events Intern to bring to life an event hosting 30 Vogue Summer School students at Anthropologie’s Rockefeller store in New York City. My roles included:
Speaker Coordination & Leadership Communication
-
Collaborated with Anthropologie executives and department-nominated leaders to select a diverse panel of speakers.
-
Developed customized executive briefs for each speaker
-
Scheduled and facilitated prep calls to review the event run of show, speaker order, transitions, Q&A structure, and key themes.
PR & Event Execution
-
Selected and assembled PR gifting, including branded tote bags, juice tumblers, and shoe charms.
-
Facilitated the store walkthrough, introductions, and event kickoff.
-
Acted as the primary point of contact throughout the event.
Post-Event & Communications Follow-Up
-
Prepared a detailed recap for internal teams and Anthropologie leadership.
-
Sent thank-you emails to supporting teams and vendors.
